All successful salespeople recognize the importance of the why. After all, one must have a powerful why in order to make cold calls that result in rejection far more often than not. I often ask my students why they are in college. And a few have an answer. Most just shrug their shoulders and when pressed, admit that they are there because either they have nothing else to do with their lives or because their parents made them. Sometimes students enroll in college, enter into debt, and then flunk out, simply because their why was weak or worse, nonexistent. Finding the words that explain the meaning for your life can…